Open a company profile and select Website 👇
Positioning & Conversion
Understand what the company promises and how it encourages visitors to act.
Positioning Pillars: recurring value propositions. Select a pillar to see example messaging, page coverage and a linked page.
Conversion Actions: calls to action found on the website and how widely they appear. This measures their presence, not conversion performance.
Messaging: themes used across the website, with page counts and page types.
Use this section to spot generic claims, inconsistent messaging or opportunities to differentiate from competitors.
👉 Select the Pillar (bar) to get the details below it
Messaging
Explore the themes used across the website. Switch between the messaging categories to see:
Count: how many pages contain a theme.
Page types: where that theme appears.
Use this to check how companies position themselves across relevant pages, or whether competitors emphasise particular themes.
Organic Search
Review estimated traffic from unpaid search, ranking keywords and the pages attracting visits.
Traffic: trends and the split between branded and non-branded searches.
Keywords: search intent, topic clusters and top-ranking keywords.
Pages: leading pages, page types and how concentrated traffic is across a few pages.
Use this section to identify content opportunities or reliance on brand searches. When comparing companies, use the same market where available.
💡 Ortium uses buyer and advertising data to determine the companies largest markets and languages, then presents up to 3 of the largest locations and languages within Organic search.
AI Visibility
See where the company’s website is cited in tracked AI answers and review brand mentions, platforms, cited sources, topics and questions.
Question Volume measures search demand for questions whose answers cite the site, it is not website visits.
💡 Use this section to find relevant questions and sources worth investigating for a visibility strategy.
Turn observations into an analysis
Select Get Insight to explore what the data means alongside competitors.
For example 👉 Where does this company’s website positioning overlap with its competitors, and what could it do differently? Or check out the pre-configured template analyses on the agent page.
Drop us a message if you feel like saying hello, getting help or discussing an idea 👋